SEO Tools You Should Be Using in 2025

Essential Free Tools:-

Google Search Console: Tracks keyword performance, impressions, clicks, and average positions. It’s vital for monitoring search visibility and fixing indexing issues.
PageSpeed Insights: Analyzes your site speed and provides suggestions for improvement, which is crucial for SEO.
Rich Results Test: Checks if your pages are eligible for rich results in Google Search.
Yoast SEO / Rank Math: WordPress plugins that help optimize on-page SEO, meta tags, and readability.

Ahrefs: Known for comprehensive backlink analysis, keyword tracking, and site audits. Best for advanced users due to its depth of data.
SEMrush: Offers extensive keyword research, competitor analysis, site audits, and now includes AI features. It’s feature-rich and popular among agencies and businesses.
Moz Pro: Great for keyword research, link analysis, and site crawling. It’s user-friendly and suitable for both beginners and pros.
Surfer SEO: Focuses on content optimization using AI-powered SERP analysis, making it ideal for bloggers and content marketers.
Morningscore: An all-in-one tool with gamified SEO missions, keyword tracking, and competitor monitoring. It’s beginner-friendly and affordable.

Screaming Frog: A powerful website crawler for technical SEO audits.
Answer The Public: Generates keyword ideas and content topics based on search queries.
Ubersuggest: Offers keyword research, site audits, and backlink analysis with a simple interface, great for beginners.