WHAT IS PPC?

PPC, or (pay-per-click), is an online advertising model where you create ads and pay a fee each time someone clicks on them. The most popular platforms are Google Ads, Bing Ads, Facebook, and Instagram. You can target your ads to specific keywords, locations, interests, and more, making it a powerful way to reach the right audience quickly.

Benefits of PPC :-

• Immediate visibility and traffic once campaigns go live.

• Precise targeting based on keywords, demographics, and user behavior.

• Cost control by setting maximum bids and budgets.

• Measurable ROI since you pay only for actual clicks, which can lead to conversions and sales.

Why Use PPC?

Instant Results: Unlike SEO, PPC can drive traffic to your site as soon as your campaign goes live.

Targeted Reach: You can show your ads to people searching for your products or services, or to specific demographics and interests.

Measurable Data: PPC platforms provide detailed reports, so you can see exactly how your ads are performing and adjust.

CHALLENGES:-

• Risk of click fraud where competitors or bots generate fake clicks.

• Requires ongoing management and optimization to maintain cost efficiency and effectiveness.